Introducing Caruso’s New Brand: Powering Prosperity

The technology that underpins Caruso was created as an internal tool inside Jasper, a real estate private equity firm and Blackstone operating partner. Two and a half years ago, after enormous interest from external managers, the technology was spun out as an independent company.

It's been an intense couple of years. Caruso now manages over $50 billion in assets across more than 500 funds and 40,000 investors, serving some of the world's leading private market fund managers. We have offices in the United States, Australia, and New Zealand.

But as the company has grown, so has our understanding of what we're building and what private markets actually need. Caruso is no longer a SaaS tool or service provider. We're evolving into the system of record and system of action for private markets, where AI and humans work together to remove the admin from fund administration.

Put simply, the company had outgrown its brand. So we built a new one. One that reflects not just what we do, but why we do it.

Powering Prosperity

For generations, security and prosperity were built through labour — time, effort, and energy. But technology is reshaping the economy. To live well, people increasingly need to grow capital, not just earn it.

Private markets are one of the most powerful engines of capital growth. Yet they remain difficult to access and slow to operate. Held back by fragmented infrastructure, opacity, and legacy systems.

Caruso exists to change this. By rebuilding the operational backbone of private markets with AI-native software and services, we make private market investing more accessible, transparent, and efficient.

When access improves, participation increases. When transparency rises, trust grows. When efficiency scales, returns compound.

Because behind every fund and every investment is a simple truth: people are trying to build better lives. By expanding access to private markets and improving the systems that power them, Caruso helps make that possible.

Better access. Better transparency. Better returns. Better lives.

A Symbol of Progress

Our new brand brings this mission to life — capturing growth, transparency, and the financial futures we help people build.

We wanted something distinctly ours. A brand that could scale with us, from product interfaces to billboards, while maintaining clarity, trust, and a sense of forward momentum. We needed more than a wordmark. We needed a symbol that could stand on its own, be instantly recognisable, be rich in meaning, and represent Caruso wherever it appears.

At the heart of our new identity is a symbol built on two ideas: growth and transparency.

Growth. The ascending bars represent the compounding value that follows when private markets work better. Fund managers growing their AUM. Investors building wealth across generations.

Transparency. The stacked bars represent a capital stack, the fundamental structure behind every private market investment. By embedding this into our mark, we're signalling that Caruso understands the work at a structural level, not as outsiders, but as infrastructure built for this world

Together, growth and transparency form something greater: a stepped symbol of progress “powering prosperity”. That's the brand. That's the mission.

Navy Is a Safety Net, Not a Strategy

The Caruso colour palette is designed to stand apart in a category defined by predictable greens and blues.

Caruso Purple reflects the modern, AI-native technology that powers our platform. It signals progress in a traditionally conservative space, capturing the clarity and intelligence unlocked through modern systems.

Caruso Deep Teal brings depth and trust, grounding the palette with a calm, dependable foundation. It represents the stability, transparency, and thoughtful systems that support the movement of capital and the people who rely on it.

Our product backgrounds draw from abstract nature imagery, soft gradients and blurred organic forms that create a calm, uncluttered canvas. The interface stays in focus. The environment stays out of the way.

Looking Ahead

The future of private markets is more accessible, more transparent, and more efficient. It's powered by AI and grounded in trust. It gives fund managers better tools, investors better experiences, and everyone better outcomes.

That's where we're headed. The brand now matches the ambition. We can't wait for you to experience it.