Just Released - Email Marketing

For fund managers, investor communication sits at the heart of successful relationship management. Caruso already automates transactional emails, including distribution notices, report deliveries, redemption confirmations, and investor statements, ensuring these critical updates are timely and consistent. However, when it comes to bulk email marketing, many managers still rely on disconnected tools, manual mail merges, and processes that are both time-consuming and prone to error.

Today, we’re introducing Caruso’s new Email Marketing module, a comprehensive solution that brings professional, scalable bulk email capabilities directly into your fund operations workflow.

Professional Communications, Simplified

The new Email Marketing module addresses a fundamental challenge in fund administration: how to maintain personalised, professional communication with hundreds or thousands of investors without overwhelming your operations team. Whether sending welcome letters to new investors, promoting a new capital raise, distributing monthly newsletters, or sharing important fund updates, this feature ensures consistency, accuracy, and efficiency at every step.

Fund managers can now execute sophisticated email campaigns directly from Caruso, leveraging the rich investor data already within the platform. This integration eliminates the need for error-prone data exports, complex mail merges, or managing multiple communication tools.

Flexible Templates for Every Scenario

Recognising that different communications serve different purposes, we've built the Email Marketing module with flexibility at its core.

Dynamic Templates with Merge Capabilities

The Email Marketing module provides a versatile Basic Template that combines creative freedom with powerful data integration capabilities. Fund managers can craft professional messages using essential formatting options, including headers, bullet points, numbered lists, and image blocks, whilst also incorporating dynamic merge fields to personalise content at scale.

This approach delivers the best of both worlds: the simplicity of a blank canvas for your message, enhanced with the ability to automatically insert investor-specific data where needed.

Intelligent Targeting and Segmentation

Effective communication requires reaching the right investors with the right message. The Email Marketing module provides granular control over recipient selection. In this first release of our email communication, fund managers can select recipients by:

• All Investing Entities
• All Accounts
• Accounts filtered by Tags
• Investing filtered by Tags
• Specific Investing Entities
• Specific Accounts

This targeting capability ensures communications remain relevant and valuable to recipients, improving engagement whilst reducing the risk of investor fatigue from excessive or irrelevant messaging. We plan to continually improve targeting and segmentation capabilities in the coming months based on customer feedback.

Comprehensive Workflow Management

Understanding that investor communications often require multiple stakeholders and approval processes, we've built robust workflow capabilities into the module.

Draft and Preview Functionality

Teams can create and save draft communications, returning to refine content over time. This proves particularly valuable for periodic communications like quarterly updates, where content may need input from multiple team members or departments.

The preview and test email features allow administrators to see exactly how emails will appear to recipients before sending, including all merged data fields. This critical quality control step helps catch formatting issues, data problems, or content errors before they reach investors.

Review and Approval Process

Following the preview stage, administrators can review a complete list of all recipients who will receive the communication. This batch review process, similar to our statements module, provides a final checkpoint to ensure the right investors receive the right information.

Scheduled Sending

Once approved, email batches can be scheduled for immediate or future delivery, allowing teams to prepare communications in advance and send them at optimal times. All sent communications are automatically logged in the activity feed of relevant investor records, maintaining a complete audit trail of all investor interactions.

Practical Applications

The Email Marketing module addresses the fundamental communication needs that fund managers encounter daily, with initial capabilities focused on essential investor outreach.

Current Capabilities

Today, the Basic Template provides access to core account and investing entity information, enabling fund managers to:

• Send personalised communications that address investors by name and reference their specific account details
• Create targeted announcements to specific investor segments
• Maintain professional, consistent messaging across all investor touchpoints
• Build a complete audit trail of all investor communications

This foundation already transforms how teams manage routine investor correspondence, replacing disconnected email tools and manual processes with an integrated solution that leverages your existing Caruso data.

Over the next few weeks, we'll be working on extending our template library in order to give admins access to more Caruso data within emails.

Enhanced Operational Efficiency

By bringing email communications directly into Caruso, fund managers gain significant operational advantages:

• Reduced Errors: Direct integration with investor data eliminates transcription errors and ensures information accuracy
• Time Savings: Automated data merging and bulk sending capabilities reduce hours of manual work to minutes
• Consistency: Centralised templates ensure all team members send professional, on brand communications
• Compliance: Automatic activity logging creates comprehensive audit trails for regulatory requirements
• Scalability: Whether communicating with 10 investors or 10,000, the effort remains the same

Building on Customer Feedback

This feature represents our commitment to listening and responding to customer needs. Leading fund managers, including those managing billions in assets, specifically requested these capabilities to streamline their investor relations processes. Their input has shaped every aspect of the module, from the sophisticated merge field capabilities to the intuitive workflow design.

The Email Marketing module also lays the groundwork for future enhancements to Caruso's communication capabilities. As fund managers' needs evolve, this flexible framework will support additional communication channels, more sophisticated automation, and deeper integration with other Caruso modules.

Available Now

The Email Marketing module is now available to all Caruso customers. Implementation requires minimal setup, and our team can help you become familiar with the system to start to tailor it to your specific communication needs.

For fund managers not yet using Caruso, this feature represents another compelling reason to modernise your fund administration technology. Combined with our comprehensive suite of onboarding, compliance, registry, and investor portal capabilities, the Email Marketing module completes a truly integrated fund management solution.

To explore how the Email Marketing module can transform your investor communications, email [email protected] to arrange a demonstration.